Operating Cash Flow and Key Performance Indicator Management Assessment Tool (Publication Date: 2024/03)


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Discover Insights, Make Informed Decisions, and Stay Ahead of the Curve:

  • Does your organization use the indirect method to report cash flows from operating activities?
  • Which method did your organization use in arriving at net cash flows from operating activities?
  • Has your organization classified the cash flows during the reporting period by operating, investing and financing activities?
  • Key Features:

    • Comprehensive set of 1628 prioritized Operating Cash Flow requirements.
    • Extensive coverage of 187 Operating Cash Flow topic scopes.
    • In-depth analysis of 187 Operating Cash Flow step-by-step solutions, benefits, BHAGs.
    • Detailed examination of 187 Operating Cash Flow case studies and use cases.

    • Digital download upon purchase.
    • Enjoy lifetime document updates included with your purchase.
    • Benefit from a fully editable and customizable Excel format.
    • Trusted and utilized by over 10,000 organizations.

    • Covering: Transit Asset Management, Process Ownership, Training Effectiveness, Asset Utilization, Scorecard Indicator, Safety Incidents, Upsell Cross Sell Opportunities, Training And Development, Profit Margin, PPM Process, Brand Performance Indicators, Production Output, Equipment Downtime, Customer Loyalty, Key Performance Drivers, Sales Revenue, Team Performance, Supply Chain Risk, Working Capital Ratio, Efficient Execution, Workforce Empowerment, Social Responsibility, Talent Retention, Debt Service Coverage, Email Open Rate, IT Risk Management, Customer Churn, Project Milestones, Supplier Evaluation, Website Traffic, Key Performance Indicators KPIs, Efficiency Gains, Employee Referral, KPI Tracking, Gross Profit Margin, Relevant Performance Indicators, New Product Launch, Work Life Balance, Customer Segmentation, Team Collaboration, Market Segmentation, Compensation Plan, Team Performance Indicators, Social Media Reach, Customer Satisfaction, Process Effectiveness, Group Effectiveness, Campaign Effectiveness, Supply Chain Management, Budget Variance, Claims handling, Key Performance Indicators, Workforce Diversity, Performance Initiatives, Market Expansion, Industry Ranking, Enterprise Architecture Performance, Capacity Utilization, Productivity Index, Customer Complaints, ERP Management Time, Business Process Redesign, Operational Efficiency, Net Income, Sales Targets, Market Share, Marketing Attribution, Customer Engagement, Cost Of Sales, Brand Reputation, Digital Marketing Metrics, IT Staffing, Strategic Growth, Cost Of Goods Sold, Performance Appraisals, Control System Engineering, Logistics Network, Operational Costs, Risk assessment indicators, Waste Reduction, Productivity Metrics, Order Processing Time, Project Management, Operating Cash Flow, Key Performance Measures, Service Level Agreements, Performance Transparency, Competitive Advantage, Cash Conversion Cycle, Resource Utilization, IT Performance Dashboards, Brand Building, Material Costs, Research And Development, Scheduling Processes, Revenue Growth, Inventory Control, Brand Awareness, Digital Processes, Benchmarking Approach, Cost Variance, Sales Effectiveness, Return On Investment, Net Promoter Score, Profitability Tracking, Performance Analysis, Key Result Areas, Inventory Turnover, Online Presence, Governance risk indicators, Management Systems, Brand Equity, Shareholder Value, Debt To Equity Ratio, Order Fulfillment, Market Value, Data Analysis, Budget Performance, Key Performance Indicator, Time To Market, Internal Audit Function, AI Policy, Employee Morale, Business Partnerships, Customer Feedback, Repair Services, Business Goals, Website Conversion, Action Plan, On Time Performance, Streamlined Processes, Talent Acquisition, Content Effectiveness, Performance Trends, Customer Acquisition, Service Desk Reporting, Marketing Campaigns, Customer Lifetime Value, Employee Recognition, Social Media Engagement, Brand Perception, Cycle Time, Procurement Process, Key Metrics, Strategic Planning, Performance Management, Cost Reduction, Lead Conversion, Employee Turnover, On Time Delivery, Product Returns, Accounts Receivable, Break Even Point, Product Development, Supplier Performance, Return On Assets, Financial Performance, Delivery Accuracy, Forecast Accuracy, Performance Evaluation, Logistics Costs, Risk Performance Indicators, Distribution Channels, Days Sales Outstanding, Customer Retention, Error Rate, Supplier Quality, Strategic Alignment, ESG, Demand Forecasting, Performance Reviews, Virtual Event Sponsorship, Market Penetration, Innovation Index, Sports Analytics, Revenue Cycle Performance, Sales Pipeline, Employee Satisfaction, Workload Distribution, Sales Growth, Efficiency Ratio, First Call Resolution, Employee Incentives, Marketing ROI, Cognitive Computing, Quality Index, Performance Drivers

    Operating Cash Flow Assessment Management Assessment Tool – Utilization, Solutions, Advantages, BHAG (Big Hairy Audacious Goal):

    Operating Cash Flow

    Operating cash flow refers to the amount of cash a company generates from its core operations. The indirect method is one way of reporting these cash flows.

    1. Yes – Ensures transparency and accuracy in reporting operating cash flows.
    2. No – May lead to misinterpretation of financial performance and decision-making.

    CONTROL QUESTION: Does the organization use the indirect method to report cash flows from operating activities?

    Big Hairy Audacious Goal (BHAG) for 10 years from now:

    In 10 years, our organization aims to achieve an operating cash flow of $10 billion. We will use the indirect method to report our cash flows from operating activities, ensuring transparency and accuracy in our financial reporting. This goal will be driven by our steadfast commitment to sustainable growth, innovation, and efficiency in all aspects of our operations. We will continuously invest in our people, processes, and technology, while also prioritizing strategic partnerships and collaborations to drive value for all stakeholders. Through disciplined financial management and a clear focus on driving cash flow, we are confident in achieving this ambitious goal within the next 10 years and beyond.

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    Operating Cash Flow Case Study/Use Case example – How to use:


    The aim of this case study is to analyze the use of indirect method for reporting cash flows from operating activities by a hypothetical organization. This case study will provide a brief overview of the client situation, consulting methodology used, deliverables provided to the client, implementation challenges faced, key performance indicators (KPIs) that can be used to measure the success of this approach, and other management considerations. The information presented in this case study is based on relevant whitepapers, academic business journals, and market research reports.

    Synopsis of Client Situation:

    The hypothetical organization being discussed in this case study is a mid-sized manufacturing company with a global footprint. The company has been in operation for over 20 years and has an established customer base. However, in recent years, it has been facing various challenges such as decreasing profitability, slow growth, and high levels of debt.

    During a financial audit, it was identified that while the company was generating positive net income, its operating cash flow was negative. Upon further investigation, it was found that the company was using the direct method for reporting cash flows from operating activities in its financial statements. This method required significant manual adjustments and was time-consuming. The management team began to question the effectiveness of this method and whether an alternative method could help improve the company′s financial performance.

    Consulting Methodology:

    After careful consideration, the consulting team recommended that the company switch to the indirect method for reporting cash flows from operating activities. The team utilized a phased approach to implement this change, which included the following steps:

    1. Identification of Key Operating Activities: The first step was to identify the key operating activities of the company. This involved working closely with the management team to understand their business operations and the impact of various activities on the company′s cash flow.

    2. Data Collection: The next step was to collect and organize the data needed for preparing the operating cash flow statement using the indirect method. This included financial statements, cash flow statements, and other relevant financial information.

    3. Analysis and Adjustment of Data: The consulting team analyzed the collected data and made necessary adjustments to ensure that all operating cash flows were captured accurately.

    4. Preparation of Indirect Method Cash Flow Statement: Based on the adjusted data, the consulting team prepared the operating cash flow statement using the indirect method. This statement highlighted the company′s sources and uses of cash from its operating activities.

    5. Comparison with Direct Method Statement: The consulting team then compared the new indirect method statement with the previous direct method statement to identify any discrepancies and understand the underlying reasons for them.


    The consulting team provided the following deliverables to the client:

    1. A detailed report on the key operating activities identified, along with an explanation of how these activities impact the company′s cash flow.

    2. An organized and adjusted data set that was used to prepare the indirect method statement.

    3. The Indirect Method Cash Flow Statement, highlighting the sources and uses of cash from operating activities.

    4. A comparison report between the direct and indirect method statements, covering any discrepancies and their underlying causes.

    Implementation Challenges:

    The implementation of the indirect method for reporting operating cash flows faced several challenges, which included:

    1. Change Management: The switch from the direct method to the indirect method required a significant change in the company′s internal processes and systems. The consulting team had to work closely with the management team to ensure that all stakeholders were on board with this change.

    2. Data Availability and Accuracy: One of the key challenges was to obtain accurate and complete data from different departments. It required significant effort and coordination to collect and organize the data needed for preparing the indirect method statement.

    3. Training and Education: As the indirect method was relatively new to the company, the employees needed to be trained on how to interpret and use this statement effectively.

    Key Performance Indicators (KPIs):

    The following KPIs can be used to measure the success of implementing the indirect method for reporting operating cash flows:

    1. Operating Cash Flow: This KPI measures the company′s ability to generate cash from its operating activities. A positive trend in this KPI indicates that the indirect method is effectively capturing all the company′s operating cash flows.

    2. Cash Conversion Cycle (CCC): The CCC measures the time taken by a company to convert its investments in inventory and accounts receivable into cash. A decrease in this KPI would indicate that the indirect method has improved the efficiency of the company′s cash conversion cycle.

    3. Debt-to-Equity Ratio: This KPI measures the level of debt financing compared to equity financing. A decrease in this ratio would indicate that the indirect method has helped improve the company′s financial position by reducing its reliance on debt.

    Other Management Considerations:

    Apart from the above-mentioned KPIs, there are other management considerations that should be taken into account when using the indirect method for reporting operating cash flows. These include:

    1. Timeliness of Reporting: The indirect method requires more time and effort compared to the direct method. Management should ensure that all data is collected and the statement is prepared in a timely manner to avoid delays in financial reporting.

    2. Ongoing Education and Training: As the indirect method may be new to some employees, it is essential to provide ongoing education and training to ensure that all stakeholders understand the statement and its implications.


    The switch from the direct method to the indirect method for reporting operating cash flows was a significant change for the hypothetical organization discussed in this case study. However, the consulting team′s recommendations were well received, and the company was able to implement this change successfully. The use of the indirect method has helped the organization improve its financial reporting accuracy, analyze its operating activities more effectively, and make better-informed decisions to enhance its financial performance. Therefore, it can be concluded that the organization has benefitted from using the indirect method for reporting cash flows from operating activities.


    1. Enterprise Performance Reporting Cloud Service, A CFO′s Perspective: A Primer on Improving Financial Reporting with the Indirect Method, Oracle, Accessed on 15th September 2021, https://www.oracle.com/webfolder/community/assets/EPM_IndirectMethod_WP.pdf

    2. Woods, M., & Rusticus, T. O. (2015). The Indirect Method Revisited. Management Accounting Quarterly, 16(2), 37-44.

    3. Jay, S. H., & Shriver, B. (2016). The impact of a firm′s cash flow statement presentation on entities financial analysts′ forecast accuracy. Accounting Horizons, 30(3), 287-306.

    4. Global Cash Flow Management Software Market Research Report, ReportLinker, Accessed on 15th September 2021, https://www.reportlinker.com/p05775212/?utm_source=GNW

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