New Economy and Rise of the Creative Class, How to Thrive and a Knowledge-Driven Economy Management Assessment Tool (Publication Date: 2024/03)


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Discover Insights, Make Informed Decisions, and Stay Ahead of the Curve:

  • What new business models will the next generation of behavioral economy companies need?
  • Will future cyber–economy businesses require totally new organization models?
  • How can the new opportunities be captured and ultimately translated into local economy growth?
  • Key Features:

    • Comprehensive set of 1522 prioritized New Economy requirements.
    • Extensive coverage of 83 New Economy topic scopes.
    • In-depth analysis of 83 New Economy step-by-step solutions, benefits, BHAGs.
    • Detailed examination of 83 New Economy case studies and use cases.

    • Digital download upon purchase.
    • Enjoy lifetime document updates included with your purchase.
    • Benefit from a fully editable and customizable Excel format.
    • Trusted and utilized by over 10,000 organizations.

    • Covering: Economic Development, Social Capital, Innovative Spaces, Collaborative Spaces, Transformational Learning, Local Economies, Remote Work, Innovation Clusters, Creativity In Business, Education Reform, Design Innovation, Digital Literacy, Knowledge Workers, Creative Leadership, Design Led Thinking, Global Connectivity, Flexible Work Arrangements, Open Source, Diversity And Inclusion, Innovation Culture, Knowledge Driven Economy, Lifelong Learning, Future Of Work, Artistic Communities, Innovation Networks, Remote Teams, Empathy In Business, Inclusive Workforce, Gender Equality, Smart Cities, Collaborative Consumption, Community Building, Technology And Human Interaction, Workforce Diversity, Innovative Education, Social Responsibility, Smart Mobility, Creative Education, Entrepreneurial Leadership, Talent Management, Youth Empowerment, Cultural Diversity, Design Thinking, Empowering Communities, Cultural Vitality, Collaborative Work, Knowledge Sharing, Flexible Workforce, Talent Retention, Digital Transformation, Sharing Economy, Inclusive Cities, Change Management, Human Centered Design, Diversity In The Workplace, Creative Thinking, Inclusive Business Models, Collaborative Economy, New Economy, Eco Friendly Innovation, Creative Economies, Disruptive Technologies, Quality Of Life, Virtual Work, Technology Revolution, Inclusive Growth, Community Empowerment, Inclusive Innovation, Creative Industries, Talent Attraction, Social Innovation, Knowledge Creation, Civic Engagement, Digital Entrepreneurship, Social Diversity, Work Life Balance, Digital Nomads, Digital Citizenship, Smart Work, Entrepreneurial Ecosystems, Design For Social Impact, Startup Culture, Creative Class

    New Economy Assessment Management Assessment Tool – Utilization, Solutions, Advantages, BHAG (Big Hairy Audacious Goal):

    New Economy

    The new economy is focused on integrating human behavior and decision-making into business models, requiring companies to consider psychological and social factors in their strategies.

    Possible solutions and their benefits could include:

    1. Embrace flexible work arrangements: This can include remote work, flex time, and job sharing, allowing for a better work-life balance and attracting top talent.

    2. Foster diversity and inclusion: By promoting diversity in hiring and creating an inclusive workplace culture, companies can tap into different perspectives and ideas, leading to innovation and better problem-solving.

    3. Invest in ongoing training and education: With the fast pace of technological advancements and changing markets, investing in continuous learning for employees can keep them up-to-date and adaptable, making the company more competitive.

    4. Implement data-driven decision making: Using data analytics can help businesses make more informed decisions, identify trends and opportunities, and improve overall efficiency and effectiveness.

    5. Cultivate creativity and collaboration: Encouraging a culture of creativity and collaboration can lead to a more engaged and motivated workforce, ultimately driving innovation and success.

    6. Incorporate social responsibility and purpose: Companies that have a strong sense of purpose and prioritize social responsibility can attract and retain top talent who want to work for a company that aligns with their values.

    7. Embrace open and agile communication: By fostering open communication and being receptive to feedback, companies can build a more transparent and supportive work culture, leading to increased productivity and employee satisfaction.

    CONTROL QUESTION: What new business models will the next generation of behavioral economy companies need?

    Big Hairy Audacious Goal (BHAG) for 10 years from now:
    My big hairy audacious goal for New Economy in 10 years is for behavioral economy companies to have completely transformed the way businesses operate and interact with consumers. By then, the traditional concept of business models will have evolved to incorporate the principles of behavioral economics at its core.

    Here are some potential new business models that could emerge in the next decade:

    1. Subscription-based Personalized Services: Companies will offer personalized services based on individual consumer behaviors and preferences. These services could include personalized fitness plans, meal delivery services, or even customized clothing recommendations.

    2. Gamified Reward Systems: Businesses will use gamification techniques to encourage certain behaviors from customers, such as purchasing more sustainable products or engaging in healthier habits. Customers will be rewarded through points, discounts, or other incentives.

    3. Influence Marketing Platforms: With the rise of social media influencers, there will be an increase in platforms that connect brands with influential personalities to promote products and services. These platforms will use behavioral data to match brands with influencers who have a strong influence on their target audience.

    4. Behavioral-based Insurance: Insurance companies will utilize behavioral data to assess individual risk levels and offer tailored insurance plans. For example, a person who engages in risky behaviors may pay a higher premium compared to someone who exhibits healthier habits.

    5. Mindful Technology: As concerns over excessive technology usage and screen time increase, there will be a demand for companies to provide more mindful technology solutions. This could include devices or apps that use behavioral techniques to limit usage and promote healthy digital habits.

    6. Social Impact Investing: Investors will prioritize companies that have a positive impact on society and consider ethical and moral values in their decision-making process. Companies will be expected to demonstrate a commitment to social responsibility and sustainable practices.

    7. Collaborative Consumption: The sharing economy will continue to grow, with more businesses embracing collaborative consumption models. This could include shared housing, transportation, and even office spaces, promoting a more sustainable and cost-effective use of resources.

    8. Virtual and Augmented Reality Experiences: The entertainment industry will heavily incorporate virtual and augmented reality technologies, offering immersive and personalized experiences that appeal to individual behavioral traits and preferences.

    9. Data-driven Personalization: With the continued advancement of technology, businesses will have access to vast amounts of consumer data. They will use this data to create highly personalized experiences, products, and services to cater to the individual needs and wants of customers.

    10. Emotionally Intelligent AI: Artificial intelligence will continue to evolve and become more emotionally intelligent, enabling companies to better understand and respond to human emotions. This could lead to more personalized and empathetic interactions with customer service bots, for example.

    By incorporating these new business models, behavioral economy companies will not only drive profit but also promote ethical practices and prioritize the well-being of both individuals and society as a whole. We envision a future where businesses are not solely focused on maximizing profits, but also fostering positive behavioral change and creating a better world for generations to come.

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    New Economy Case Study/Use Case example – How to use:

    Synopsis: New Economy is a fictional company that provides consulting services to businesses looking to adapt to changing consumer behavior and embrace the next generation of the behavioral economy. The company’s main services include market research, consumer behavior analysis, and strategy development for businesses across various industries. They have recently received requests from a number of clients seeking guidance on how to evolve their business models to align with the evolving behaviors and expectations of the upcoming generation. In response to these requests, New Economy has embarked on a project to identify the key elements of successful business models in the next generation of the behavioral economy.

    Consulting Methodology: New Economy employed a multi-pronged approach to understand the complex landscape of the next generation of the behavioral economy. The methodology involved a combination of primary and secondary research, interviews with industry experts, and analysis of case studies. Additionally, New Economy conducted a survey with a sample of individuals from the target generation to gain insights into their expectations and behaviors as consumers.

    Deliverables: The deliverables of this project included a detailed report outlining the key aspects of successful business models in the next generation of the behavioral economy. The report also provided recommendations for businesses looking to adapt and thrive in this new landscape. Along with the report, New Economy also offered workshops and training sessions to help businesses implement these recommendations effectively.

    Implementation Challenges: One of the main challenges identified during this project was the rapid pace of change in the behavioral economy. With the constant influx of new technologies and changing consumer preferences, keeping up with the evolving landscape can be a daunting task for businesses. Additionally, implementing new business models requires significant investment in resources and may face resistance from traditional stakeholders. To address these challenges, New Economy recommended businesses to constantly monitor and analyze consumer behavior, foster a culture of innovation, and secure buy-in from all stakeholders by demonstrating the potential benefits of adapting to the next generation of the behavioral economy.

    Key Performance Indicators (KPIs): To measure the success of implementing new business models, New Economy recommended businesses to track key performance indicators such as customer satisfaction, revenue, and market share. Additionally, tracking changes in consumer behavior and staying updated on industry trends can also serve as performance indicators in this rapidly evolving landscape.

    Management Considerations: Embracing new business models in the next generation of the behavioral economy requires a mindset shift for businesses and their leadership. As highlighted by Kotter in his article “Leading Change: Why Transformation Efforts Fail”, successful transformation requires top management to create a sense of urgency, build a strong guiding coalition, and communicate the vision effectively to all stakeholders. Moreover, implementing agile practices and fostering a culture of continuous learning and innovation can help businesses stay ahead of the curve in the highly dynamic behavioral economy.


    1. Hildebrand, A. (2019). The Next Generation of Behavioral Economics. Forbes. Retrieved from

    2. Klenke, K., & Thomson, S. (2020). Adapting to Generation Z: Implications for Marketing Strategies. Journal of Business Research. 116, 76-85. Retrieved from

    3. Kotter, J.P. (1996). Leading Change: Why Transformation Efforts Fail. Harvard Business Review. Retrieved from

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