Communication Planning and CMMI Process Area Management Assessment Tool (Publication Date: 2024/03)


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Discover Insights, Make Informed Decisions, and Stay Ahead of the Curve:

  • Does your organization have a media and communications plan relating to divisive events?
  • What have you done in order to be effective with your organization and planning?
  • Is risk management embedded in planning, communications, and training activities across all functions to ensure that you receive adequate and timely risk information?
  • Key Features:

    • Comprehensive set of 1580 prioritized Communication Planning requirements.
    • Extensive coverage of 109 Communication Planning topic scopes.
    • In-depth analysis of 109 Communication Planning step-by-step solutions, benefits, BHAGs.
    • Detailed examination of 109 Communication Planning case studies and use cases.

    • Digital download upon purchase.
    • Enjoy lifetime document updates included with your purchase.
    • Benefit from a fully editable and customizable Excel format.
    • Trusted and utilized by over 10,000 organizations.

    • Covering: Decision Analysis And Resolution, Systems Review, Project Monitoring And Control, Process Performance Modeling, Organizational Training, Configuration Management, Team Building And Motivation, CMMI Process Area, Process Standardization, Process Area, Product Integration Testing, CMMi Level 3, Measurement And Analysis, Risk Management, Application Development, Configuration Support Tools, Problem Resolution, Process Automation, Performance Measurement, Problem Resolution Planning, Peer Review Implementation, Data Analysis, Process capability levels, Training Program, Peer Review, Organizational Performance Evaluation, Configuration Management Tools, Configuration Management Implementation, Supplier Agreement Management, Product Integration And Testing, Process Maturity Assessment, Verification And Validation Support, Causal Analysis, Software Configuration Management Planning, Information Management, Quality Assurance, Verification And Validation, Causal Analysis And Resolution, Project Resource Allocation, Process Tailoring, Opportunity Management, Monitoring The Quality Level, Project Planning, Metrics Analysis And Reporting, System Integration, Process Innovation, Configuration Status Accounting, Requirements Definition, Metrics Analysis, Project Closure, Requirements Management, Cmmi Pa, Critical Decision Analysis, Interface Management, Process Assessment And Improvement, Organizational Process Definition, Continuous Process Analysis, Change Control Management, Requirements Development, Process Capability Measurement, Process Simplification, Project Delivery Measurement, Continuous Process Improvement, Organizational Process Focus, Process Performance Evaluation, Software Quality Assurance, Stakeholder Involvement, Customer Satisfaction Tracking, Sprint Goals, Organizational Process Performance, Process Improvement Implementation, Validation And Verification Activities, Software Quality Management, Process Maturity, Software Verification And Validation, Supplier Management, Oversight And Governance, Product Integration, Data Management, Quantitative Project Management, Customer Support, Requirements Management Planning, Project Schedule Management, Teamwork And Collaboration, Change Control, Risk Issue Management, Project Scope Definition, Project Budget Management, Improvement Planning, Organizational Performance Management, Configuration Management Planning, Software Development, Project Risk Identification, Software Configuration Management, Information Management Support, Communication Planning, Requirements Development Planning, Process Improvement, Process Improvement Planning, Process Flexibility, Validation Activities, Interface Requirements Management, Monitoring And Controlling Process, Process Performance Management, Software Engineering, Engineering Support, Process Control, Implementation Planning, Process Capacity

    Communication Planning Assessment Management Assessment Tool – Utilization, Solutions, Advantages, BHAG (Big Hairy Audacious Goal):

    Communication Planning

    Communication planning refers to the development of a strategy for how an organization will communicate with the public during controversial or divisive events.

    1. Developing a comprehensive media and communications plan will establish clear communication channels and protocols for addressing divisive events.
    2. Regular communication will build trust and transparency within the organization during times of conflict.
    3. Incorporating diverse perspectives into the planning process will increase understanding and empathy among team members.
    4. Clearly outlining roles and responsibilities for communication during divisive events will ensure timely and effective messaging.
    5. Providing training and resources to employees on effective communication strategies can prevent miscommunication and misunderstanding.
    6. Regularly reviewing and updating the communication plan will ensure its relevance and effectiveness in addressing divisive events.
    7. Encouraging open and honest communication will foster a culture of respect and cooperation, even in difficult situations.
    8. Having a designated spokesperson or team to handle media inquiries during divisive events can prevent conflicting messages.
    9. Utilizing various communication methods, such as email, meetings, and social media, will ensure information reaches all stakeholders.
    10. Documenting communication efforts and outcomes can inform future strategies and continuous improvement in handling divisive events.

    CONTROL QUESTION: Does the organization have a media and communications plan relating to divisive events?

    Big Hairy Audacious Goal (BHAG) for 10 years from now:

    By the year 2030, our organization will have a robust and comprehensive media and communications plan in place to navigate and address divisive events and issues. This plan will include:

    1. Proactive Crisis Communication Strategy: We will have a strategic crisis communication plan in place to proactively address and respond to potential divisive events before they escalate. This will involve thorough risk assessment and scenario planning, as well as designated communication protocols and key messaging.

    2. Media Relations Training: Our staff members and leaders will receive regular media relations training to effectively and confidently communicate our organization′s stance and actions during divisive events. This will include media interview preparation, public speaking skills, and message delivery.

    3. Social Media and Online Reputation Management: We will have a strong online presence and strategy to effectively manage our reputation and communicate our stance on divisive issues through social media platforms. This will involve having designated social media managers, monitoring tools, and crisis response protocols in place.

    4. Collaborative Partnerships: Our organization will establish partnerships and collaborations with other organizations and leaders in the community to create a united front in addressing divisive events. This network will help amplify our message and ensure a coordinated and effective response to any challenges that may arise.

    5. Diversity and Inclusion Initiatives: Our communication plan will prioritize diversity and inclusion initiatives to promote understanding, empathy, and respect among our target audience and stakeholders. This will involve cultural competence training for staff members and incorporating diverse voices and perspectives in our messaging.

    Through our comprehensive and proactive media and communications plan, we aim to become a leader in promoting constructive dialogue and understanding in times of societal division. We envision a future where our organization is recognized for its effective and inclusive communication approach, contributing to a more harmonious and united society.

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    Communication Planning Case Study/Use Case example – How to use:

    Case Study: Communication Planning for Divisive Events

    Synopsis of the Client Situation:

    XYZ Organization is a large retail company operating across multiple states in the United States. The company has a diverse employee base and serves a diverse customer population. However, the recent political and social climate in the country has led to an increase in divisive events, such as protests and riots, in the communities where XYZ Organization operates. This has brought attention to the need for a media and communications plan that addresses divisive events and ensures that the company′s image and reputation are not affected.

    The senior management team at XYZ Organization recognizes the importance of having a comprehensive media and communications plan in place to handle divisive events and protect the company′s brand. They have reached out to our consulting firm to develop a communication plan that will enable them to effectively manage such events in the future.

    Consulting Methodology:

    Our consulting methodology for developing a media and communications plan for divisive events will follow a structured approach that includes research, analysis, planning, implementation, and evaluation. We will work closely with the senior management team at XYZ Organization to understand their objectives, stakeholders, and communication channels to create a tailored plan that meets their specific needs. Our approach will also incorporate the use of data-driven insights to ensure the effectiveness and relevance of the communication plan.


    1. Current State Assessment Report: This deliverable will include a detailed analysis of the current state of communication within the organization, including the communication channels currently being utilized, the company′s crisis management plan, and communication templates used during past crises.

    2. Stakeholder Analysis Report: This report will identify and analyze all key stakeholders, including employees, customers, shareholders, media outlets, community leaders, and government officials. It will also include a communication matrix that outlines the communication channels, frequency, and messaging for each stakeholder group.

    3. Communication Plan: The communication plan will outline the communication strategy, objectives, target audience, key messages, communication channels, and responsibilities during divisive events. It will also include a crisis communication flowchart and a timeline for implementing the plan.

    4. Communication Toolkit: This toolkit will include templates for press releases, social media posts, internal memos, and other communication materials that can be used during a divisive event. It will ensure consistency and speed in communication while maintaining the company′s tone and brand messaging.

    Implementation Challenges:

    1. Legal Considerations: The legal team at XYZ Organization may have to review and approve the communication plan to ensure that it does not violate any legal obligations or agreements.

    2. Resistance to Change: Implementing a new communication plan may face resistance from employees and stakeholders who are accustomed to the current way of managing crises.

    3. Limited Resources: XYZ Organization may have limited resources, both human and financial, to implement the communication plan effectively.


    1. Speed and Quality of Communication: This KPI measures the time taken to communicate during a divisive event and the accuracy and effectiveness of the messaging.

    2. Employee Engagement: This KPI measures the level of employee involvement and satisfaction with the communication plan during a divisive event.

    3. Media Coverage: This KPI will track the tone and frequency of media coverage during and after a divisive event, indicating the success of the communication plan in managing the narrative.

    Management Considerations:

    The implementation of the media and communications plan should be supported by a strong commitment from the senior management team at XYZ Organization. They should be prepared to lead by example, follow the communication protocols outlined in the plan, and provide regular feedback to ensure the plan′s effectiveness. They should also allocate adequate resources, both human and financial, to support the implementation of the communication plan.

    Consulting Whitepapers:

    1. Communicating in a Crisis: The Role of Social Media by Weber Shandwick.

    2. Effective Crisis Communications by Edelman.

    Academic Business Journals:

    1. Preparing for Crisis Events: A review of the Literature on Government Communication During Crises by Mark Robinson and Joseph Carvalho III in the Journal of Contingencies and Crisis Management.

    2. The Role of Public Relations in Crisis Management by W. Timothy Coombs in the Harvard Business Review.

    Market Research Reports:

    1. Crisis Communication Market Forecast to 2025 by MarketsandMarkets.

    2. Corporate Reputation and Crisis Management by The Conference Board.


    In conclusion, it is crucial for organizations like XYZ Organization to have a comprehensive media and communications plan in place to handle divisive events effectively. Our consulting methodology, which incorporates research, analysis, planning, implementation, and evaluation, will ensure that the communication plan is tailored to meet the company′s specific needs. The identified deliverables, implementation challenges, KPIs, and management considerations will help XYZ Organization to successfully navigate through divisive events while protecting its brand image and reputation. By implementing our recommendations, we are confident that XYZ Organization will be well-equipped to handle any crises that may arise in the future.

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